From February 6, the newest addition to the ‘Get some Pork on your Fork’ campaign will go to air. The new advertising will focus on communicating easy mid-week dinners that the whole family will love.
The campaign kicks off with advertising featuring Pork San Choy Bow as the hero dish, highlighting how easy it is to cook pork mince and create an ‘everyday’ family meal.
The campaign will air across Australia on free to air TV, Foxtel, radio as well as digital platforms including catch up TV, YouTube, Spotify and Buzzfeed in peak moments of family togetherness.